# Upgrade to Beyond Fast ## GeForce RTX 40 Series and DLSS 3 NVIDIA® GeForce RTX™ 40 Series GPUs are beyond fast for gamers and creators. They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration. [Shop from $299](#shop) ## Buy GeForce RTX Graphics Cards and PCs ### GeForce RTX 4090 ## Starting at $XXX.XX. [See All Buying Options](https://store.nvidia.com/en-us/geforce/store/?page=1&limit=9&locale=en-us&gpu=RTX%204090,&category=GPU,DESKTOP) ### GeForce RTX 4080 ## Starting at $XXX.XX. [See All Buying Options](https://store.nvidia.com/en-us/geforce/store/?page=1&limit=9&locale=en-us&gpu=RTX%204080&category=GPU,DESKTOP) ### GeForce RTX 4070 Family ## Starting at $XXX.XX [See All Buying Options](https://store.nvidia.com/en-us/geforce/store/?page=1&limit=9&locale=en-us&gpu=RTX%204070%20Ti,RTX%204070&category=GPU,DESKTOP) ### GeForce RTX 4060 Family ### Starting at $XXX.XX [See All Buying Options](https://store.nvidia.com/en-us/geforce/store/?page=1&limit=9&locale=en-us&gpu=RTX%204060%20Ti,RTX%204060&category=GPU,DESKTOP) --- ## The Ultimate Platform for Gamers and Creators ### Powered by GeForce RTX 40 Series and DLSS 3 #### Cutting-Edge GPUs NVIDIA Ada Lovelace Architecture #### Realistic and Immersive Graphics Dedicated Ray Tracing Cores #### AI-Accelerated Performance NVIDIA DLSS 3 #### Game-Winning Responsiveness NVIDIA Reflex Low-Latency Platform #### Built for Live Streaming NVIDIA Encoder #### AI-Enhanced Voice and Video RTX Video Super Resolution and NVIDIA Broadcast #### Fast-Track Your Creativity NVIDIA Studio #### Performance and Reliability Game Ready and Studio Drivers ![Play Video](https://www.nvidia.com/content/dam/en-zz/Solutions/geforce/ada/rtx-4090/nvidia-dlss-video-thumb.jpg) Consent for Optional Cookies (googleCookiePolicyLink)YouTube sets performance, advertising, and other optional cookies(/googleCookiePolicyLink) when you watch embedded videos. To watch this video, you need to turn on optional cookies for the site. By clicking “Accept and Play Video,” you will automatically turn on advertising and other optional cookies for the site and accept our (nvidiaTermsOfServiceLink)Terms of Service(/nvidiaTermsOfServiceLink) (which contains important waivers). Please see our (nvidiaPrivacyPolicyLink)Privacy Policy(/nvidiaPrivacyPolicyLink) and (nvidiaCookiePolicyLink)Cookie Policy(/nvidiaCookiePolicyLink) for more information. Cancel Accept and Play Video Alternatively, you can (youtubeLink)watch this video on YouTube(/youtubeLink). ## DLSS 3 ### The Performance Multiplier, Powered by AI DLSS is a revolutionary breakthrough in AI-powered graphics. Powered by new fourth-gen Tensor Cores and Optical Flow Accelerator on 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames. [Learn More](https://www.nvidia.com/en-us/geforce/technologies/dlss.md) ## Ray Tracing ### Hyperrealistic. Hyperfast. The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before. [Learn More](https://www.nvidia.com/en-us/geforce/rtx.md) ## NVIDIA Studio ### Your Ideas, Accelerated by NVIDIA Studio Take your creative projects to the next level with NVIDIA Studio. GeForce RTX unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of AI. [Learn More](https://www.nvidia.com/en-us/studio.md) ## Reflex ### Victory Measured in Milliseconds NVIDIA Reflex delivers the lowest latency and best responsiveness for the ultimate competitive advantage. With Reflex you get faster target acquisition, quicker reaction times, and the best aim precision for competitive games. [Learn More](https://www.nvidia.com/en-us/geforce/technologies/reflex.md) ## Omniverse ### Connect Your Creative Worlds to a Universe of Possibility [NVIDIA Omniverse™](https://www.nvidia.com/en-us/omniverse.md) is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows, unite apps, and assets to bring your ideas to life—fast. ## Broadcast ### Your AI-Powered Home Studio Take your live streams, voice chats, and video calls to the next level with the [NVIDIA Broadcast](https://www.nvidia.com/en-us/geforce/broadcasting/broadcast-app.md) app and powerful AI effects like noise and room echo removal, virtual background, and more. ## G-SYNC Monitors ### Made To Game [G-SYNC®](https://www.nvidia.com/en-us/geforce/products/g-sync-monitors.md) displays are rigorously tested to the highest standards. Smooth, tear-free immersion. Game-changing technology. And the highest refresh rates for unbeatable performance. Every game. Every time. Everywhere. ## NVIDIA Encoder ### The Dream Stream Steal the show with incredible graphics and smooth, stutter-free live streaming. GeForce RTX GPUs feature the [NVIDIA Encoder](https://www.nvidia.com/en-us/geforce/broadcasting.md) (NVENC), engineered to deliver show-stopping performance and image quality. ## Game Ready Drivers ### Improve Your Games’ Performance [GeForce Game Ready Drivers](https://www.nvidia.com/en-us/geforce/drivers.md) deliver the best experience for your favorite games. They’re finely tuned in collaboration with developers and extensively tested across thousands of hardware configurations for maximum performance and reliability. --- © 2023 NVIDIA Corporation. NVIDIA, the NVIDIA logo, GeForce, and GeForce RTX are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.