WPP, the world’s largest marketing communications company, and NVIDIA are collaborating to transform creative and advertising services with generative AI and [Omniverse](https://www.nvidia.com/en-us/omniverse.md). ## WPP News and Demos See how NVIDIA and WPP are transforming advertising production and branded 3D experiences by unifying content creation workflows with NVIDIA OmniverseTM and [Universal Scene Description (OpenUSD).](https://www.nvidia.com/en-us/omniverse/usd.md) WPP, The Coca-Cola Company ### The Coca-Cola Company and WPP Partner for Generative AI Content Engine With NVIDIA NIM™ microservices USD Search and USD Code, marketing leader WPP is enabling the beverage company to accelerate iteration on creative campaigns at a global scale. [Read Blog](https://blogs.nvidia.com/blog/coca-cola-wpp-omniverse-generative-ai) WPP ### WPP Launches Production Application Built on Omniverse WPP announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers. [Read Blog](https://www.wpp.com/news/2024/06/wpp-unveils-ai-powered-production-studio) ### Product Digital Twins for the Next Era of Online Branded Content WPP’s generative AI powered content engine supercharges interactive branded content for marketing and online shopping [Watch Demo](#digital-twins) ### Announcing Omniverse Cloud APIs to Power Industrial Digital Twin Software Tools Omniverse Cloud will be available as APIs, extending the reach of the world’s leading platform for creating industrial digital twins across the entire ecosystem of software makers. [Read Press Release](https://nvidianews.nvidia.com/news/omniverse-cloud-apis-industrial-digital-twin) ### Transforming Automotive Marketing Services WPP is the first to launch automotive marketing services on [NVIDIA Omniverse Cloud](https://www.nvidia.com/en-us/omniverse/cloud.md), delivering custom 3D content and experiences to the world’s leading automotive brands. [Watch Demo](#automotive-marketing-services) ### Building a Generative AI-Enabled Content Engine WPP is building a content engine harnessing NVIDIA AI and Omniverse to enable creative teams to produce high-quality advertising at scale faster and more efficiently, while remaining fully aligned with a client’s brand. [Read Press Release](https://nvidianews.nvidia.com/news/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising) ### Deploying Next-Generation 3D Car Configurators DENZA, the luxury EV brand joint venture between BYD and Mercedes-Benz, has collaborated with marketing and communications giant WPP and NVIDIA Omniverse Cloud to build and deploy its next generation of car configurator. [Launch Experience](https://www.nvidia.com/en-us/omniverse/cloud/denza-n7-3d-configurator.md) ### “Supercharging” Creators With Generative AI NVIDIA CEO Jensen Huang discussed AI-enhanced creativity in a conversation with Mark Read, CEO of WPP, at the Cannes Lions Festival. 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